Type: Package Package: rfm Title: Recency, Frequency and Monetary Value Analysis Version: 0.4.0 Authors@R: person("Aravind", "Hebbali", email = "hebbali.aravind@gmail.com", role = c("aut", "cre"), comment = c(ORCID = "0000-0001-9220-9669")) Description: Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) . License: MIT + file LICENSE URL: https://github.com/rsquaredacademy/rfm, https://rfm.rsquaredacademy.com/ BugReports: https://github.com/rsquaredacademy/rfm/issues Depends: R (>= 3.2) Imports: dplyr, gganimate, ggplot2, magrittr, plotly, RColorBrewer, rlang, scales, stats, treemapify, utils, xplorerr Suggests: cli, covr, DT, kableExtra, knitr, rmarkdown, rmdformats, testthat (>= 3.0.0), vdiffr VignetteBuilder: knitr Encoding: UTF-8 LazyData: true RoxygenNote: 7.3.3 Config/testthat/edition: 3 Config/pak/sysreqs: libabsl-dev cmake libfontconfig1-dev libfreetype6-dev libfribidi-dev libgdal-dev gdal-bin libgeos-dev make libharfbuzz-dev libicu-dev libjpeg-dev libpng-dev libuv1-dev libxml2-dev libssl-dev libproj-dev libsqlite3-dev libudunits2-dev zlib1g-dev Repository: https://rsquaredacademy.r-universe.dev Date/Publication: 2026-04-30 09:35:47 UTC RemoteUrl: https://github.com/rsquaredacademy/rfm RemoteRef: HEAD RemoteSha: 80dda40c6eb47c85f4960a50d03350e972db5205 NeedsCompilation: no Packaged: 2026-07-03 15:51:46 UTC; root Author: Aravind Hebbali [aut, cre] (ORCID: ) Maintainer: Aravind Hebbali