To cite package ‘rfm’ in publications use:

Hebbali A (2026). rfm: Recency, Frequency and Monetary Value Analysis. R package version 0.4.0, https://github.com/rsquaredacademy/rfm.

Corresponding BibTeX entry:

  @Manual{,
    title = {rfm: Recency, Frequency and Monetary Value Analysis},
    author = {Aravind Hebbali},
    year = {2026},
    note = {R package version 0.4.0},
    url = {https://github.com/rsquaredacademy/rfm},
  }